Key principles when gathering Behavioural Insights

29/06/2023 11:00 am to 29/06/2023 12:00 pm

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Describing the key principles of Behavioural Insights (BI), why they are important and how understanding them can improve the care we provide.

AHSN NENC in partnership with NIHR ARC NENC held a joint webinar. The purpose of this webinar was to describe the key principles of Behavioural Insights (BI), why they are important and how understanding them can improve the care we provide. Leading academics and clinicians with real life experience of gaining insights into why people do and do not engage with our health system provided personal and practical advise.

As part of the AHSN NENC InHIP project we are delivering BI across three communities who have historically struggled to engage with regular CVD risk assessments. Our interaction with academics from the NIHR ARC has shown that there is a lot of experience locally and many areas where a knowledge of BI and how they can influence delivery could be of benefit.

The event will be of interest to the following audiences

Clinicians working across NENC
AHSN teams
Academic teams

Agenda

11:00 Welcome, Chair

Professor Eileen Kaner, Director, NIHR Applied Research Collaboration (ARC) for the North East and North Cumbria

Professor Julia Newton, Medical Director, AHSN NENC

11:05 What is Behavioural Insights and the EAST Framework

Dr Hayley Alderson, Senior Research Fellow, Children and Families theme, NIHR Applied Research Collaboration (ARC) North East and North Cumbria

Liam Spencer, Research Assistant, Newcastle University

Mental Health Fellow, NIHR Applied Research Collaboration (ARC) for the North East and North Cumbria

11:15 Using Behavioural Insights to Improve the Uptake of Services for Drug and Alcohol Misuse

Hartlepool Borough Council

11:35 Q&A

11:40 Why using Behavourial Insights might improve uptake of CVD checks in Middlesbrough

Dr Joe Chidanyika, National AAC/AHSN Lipid and FH Programme Manager, AHSN NENC

11:50 Summary and close