Innovative pilot to digitise public health messaging in community pharmacies

Community pharmacies in the region have taken part in a pilot to digitise public health messages.

Rather than traditional leaflets and posters, 20 pharmacies in Durham have installed digital screens which promote healthier lifestyle campaigns. Watch the short film below to find out more.

The innovation was made possible through bespoke support and funding from Health Innovation North East and North Cumbria (HI NENC), taking the project from idea assessment to idea development to completing a project evaluation. The HI NENC team continue to support the development of the project with an aim to make this pilot a reality for community pharmacies across the region, and further.

Whether you work in the NHS or industry, HI NENC supports innovators of all backgrounds and sectors. If you would like to find out more about the support on offer get in touch with a Pathway Navigator at [email protected]

Find out more in this 4-minute short film.