Summary Findings: A Co-Designed Approach to Cardiovascular Disease Prevention in Middlesbrough

The Innovation in Healthcare Inequalities Programme (InHIP) project in Middlesbrough, gathered behavioural insights from targeted Core20Plus5 population, to understand the barriers and challenges they face when accessing heart health checks locally, through focus group interviews.

These communities were also consulted on how best they would want to address these service access challenges.

In this video, Dr Joe Chidanyika, CVD Programme Manager for Health Innovation North East and North Cumbria (HI NENC), leads a follow-up with community leaders, who enabled access to the focus groups, discussing how the study findings can now be co-designed into tangible pilot interventions, to increase heart health checks for Black-Africans, South Asians and the indigenous underserved white population groups in Middlesbrough.